BRAND STORY: Nature Charms

Saturday, October 22, 2016

 (Picture Credit: Nature Charms' Facebook Page)
It’s funny how thrilled we get on discovering a personal care brand that caters to handmade and natural products. Aimed at highlighting such brands based in Pakistan and India, this series, is the testimony to our obsession for (and faith in)green beauty products. It is a goldmine (trust me when I say that) for all the people who are inclined towards natural skin, hair and bath and body alternatives or are looking for local brands offering these chemical free products, so stay hooked. Today’s post is about one such brand by the name of Nature Charms.


Nature Charms is a product of Ms. Ayesha’s profound interest in the objects of Nature, from flowers and plant seeds to herbs and essential oils. Mother of three and an internationally published author, this superwoman is an avid reader and every product of hers is an outcome of her thorough research. Her thoughtful product line with zero chemicals targets the skin and hair woes of the girl next door.


“We, at Nature Charms, believe that the purity and richness of nature is just perfect to make you look youthful every day. The gifts of nature all by themselves are packed with magical properties to enhance your beauty and natural products have the miraculous ability to heal both externally and internally. Commercial beauty products cost fortunes and yet their harsh and strong chemicals strip your natural radiance. These products damage your skin in the long run, destroying its purity and making it more vulnerable to any change in your body and the outside weather. Year after year, you have no choice but to resort to these chemical laden products that eventually lose their effectiveness and you have to buy even harsher products. Many of today's common skincare complaints like irritation, redness and breakouts are due to these products filled with potent chemicals, fillers, and preservatives, that  we apply to our skin on a daily basis.

The products we create at Nature Charms are all natural and lovingly handmade from valuable plants, oils and fruits that tighten the skin, diminish lines and wrinkles, repair discoloration and protect the skin from environmental elements. Our specially formulated blends and recipes provide pure, rich minerals, vitamins, hormones, essential fatty acids, amino acids and enzymes to the skin which it direly needs. The skin readily accepts these foods and you look stunning within a week of application.”


“Nature Charms is a line of luxurious, organic, customized and handmade beauty products. We aspire to provide our customers with the most indulgent beauty experience, weaving magic with fresh, pure, and rich gifts of nature. Our unique formulations deliver essential fatty acids, antioxidants, minerals and vitamins that your skin and hair need to stay healthy and lively.

We stand unique as our products are not mass-produced and contain only 1% of FDA approved natural preservative. There are absolutely NO toxic chemicals in our products and all our raw material is simply derived from Nature. We customise each batch of our skin care range for specific skin type and personal skin concern.

We believe that Nature is our ultimate Benefactor and Healer so why not dwell in its abundant bounties and rejoice its magnificence. We promise to provide 100% Halal body care products for our conscious customers, who are aware that 60% of what we put on our body, goes to our blood.”


Ayesha sent me the Active Plant Herbals Fairness Cream with Indian Madder and Lupin Seeds. I must say that it is quite thoughtful of her to have the packaging look creative and craft-y as well so that it goes by the theme of these handmade products.

I have been using it for quite some time now and my super dry skin is loving them moisturising feels. It is rich in goat milk, which is known for its skin brightening properties so one says "fairness cream", it does not mean putting on harsh chemicals on your skin for the worse. The regular use of this cream has imparted a healthy glow to my otherwise dead dry, lifeless skin.

Active Herbals Fairness Cream by Nature Charms

The Active Plant Herbals Fairness Cream costs PKR 1500/- for 3 Oz./85 g of the product. The hefty price tag is however justified by the quantity and the presence of all natural, expensive ingredients. The Complete review of the product will be up on the blog soon so you know you’ve got to come back to the blog to get to know more about it, don’t you?


To place an order with the brand, head over to the brand’s official Facebook page HERE.

A word of advice: Since a customized fresh batch of the product(s) you order is prepared every time, do not forget to discuss your skin type and allergies (if any), so that Ayesha can recommend the products that target your particular skin concerns and customise the ratio of each product’s ingredients, keeping in context your skin type.


Nature Charms is not open to Cash on Delivery (COD) parcels yet so the brand accepts payments via easy paisa or bank transfer only.


I’m using the Active Herbals Fairness Cream by Nature Charms and I’m quite satisfied with the results so far. It is priced at PKR 1500 for 3 Oz./85 g.

The brand offers many skincare products which are I’m looking forward to getting my hands on the Hand & Foot Cream, Fruit Seeds Mask, Sandalwood and Pomegranate Mask, Sandalwood and Rose Deep Cleansing Dough, Eye Cream, Natural Sun Block, and 20 Magic Herbs Hair Oil from the brand pretty soon.

Hope y’all liked the post. Don’t forget to share your thoughts and temptations in the 
comments’ below.


Disclosure: I was sent the product as a PR Sample for review purposes, however, the views expressed hereby are strictly unbiased, based on my personal experience. 

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